Pedal Pub Taps Super Bowl Attention, Opening for the First Time in Winter
By Kelly Smith
JANUARY 30, 2018 — 6:01PM
For the first time, Minneapolis’ PedalPub is opening up rides this week to tap into the extra attention and visitors downtown for the Super Bowl festivities.
The “party bike business” launched its first winter tour on Tuesday evening, blasting Prince’s “1999” as it slowly rolled down Hennepin Avenue downtown, embracing rush hour traffic and temperatures that felt like 10 degrees with the wind.
“It’s just a Minnesota spring day,” said Peter Carlson of Little Canada, sporting a North Stars sweatshirt but no winter hat on his first PedalPub ride. “It’s wonderful out.”
The business, which opened in Minnesota 10 years ago, normally shuts down from November to March not because of cold temperatures, but because ice and snow can make it difficult to navigate the 16-seat bikes.
But with clear streets Tuesday and hundreds of visitors traveling downtown, the 11 participants peddled from the North Loop to one restaurant, Kieran’s Irish Pub. The 10 bikes will be available this week for shortened tours, cut from two hours to 90 minutes, and are taking place from 10 a.m. to 6 p.m. through Saturday and shorter hours on Super Bowl Sunday.
Three PedalPub bikes will also be stationed around places downtown, not to ride but to help spread the word and pique the interest of visitors — especially Patriots and Eagles fans. While PedalPub started in Minnesota and is now in 45 markets across the country, there are none in Boston or Philadelphia.
“What an amazing opportunity to continue with the Bold North statement,” said Shane Dunn with PedalPub. “This is a unique opportunity.”
The novelty prompted pedestrians on Hennepin Avenue to snap photos and video of the passing PedalPub while bus drivers slowed to wait for the bike to turn. All of the participants were hardy Minnesotans, bundled up in jackets and gloves as they introduced themselves. As they peddled, they did the Skol chant and passed around Bud Light and Summit beer cans before stopping in front of the Prince star at First Avenue to take photos.
“This is an exception [in the winter] … to engage with the fans and public,” said Michael Carlson, owner of PedalPub Twin Cities.
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