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Transforming Unique Franchise Concepts With Shane Dunn
Shane Dunn became a Partner and focuses on Franchise Development for Pedal Pub’s corporate team in 2017 and has served in that capacity since then. Previously, he founded and operated multiple tech firms. In 2004, he founded his first start up and successfully secured multiple rounds of funding that totaled $850,000. He then built marketing and sales systems before positioning the company for acquisition. His second venture began in 2010 as he founded and operated a digital marketing company that serviced clients across numerous industries.
[1:01] Josh introduces today’s guest, Shane Dunn of the Pedal Pub franchise system. Shane assists with franchise development and has served in that capacity since 2017.
[2:04] Josh welcomes Shane to Franchise Euphoria.
[2:48] Shane does a quick overview of how Pedal Pub came to be and how he got started with the business.
[7:22] Now with over 50 locations, Pedal Pub has transitioned from a licensee model to a franchise model.
[11:13] Realistically for Pedal Pub’s northern markets, there’s only about 7 months of business operation due to weather constraints.
[13:16] The franchising process for Pedal Pub took about nine months to make a strategic plan and execute their franchise documents.
[16:43] One of the biggest things Pedal Pub did when beginning their search for franchisees was invest in a reputable PR company that had proven connections they were targeting. At this point in their process, they have so many leads coming in, they can be really selective to find the right people who fit their model.
[20:01] One of the biggest challenges Pedal Pubs has faced is finding the balance between a license structure and a franchise structure. From an external standpoint, a challenge for them is working with city officials to be sure they meet the criteria for each new market’s ordinances.
Bill has over twenty-five years combined experience in managing turnarounds, running businesses, integrating key acquisitions, and managing sustained performance improvement projects in both small and large scale organizations. He was the President and CEO of Suntava from 2007 to 2017, Vice President and General Manager at The Schwan Food Company from 1997 to 2007 and was Engineering Manager at Fisher-Rosemount, Inc. from 1984 to 1996. His management plans with these companies were based upon leadership in four key areas: aligning the human element with the business’s strategic vision, leveraging the core competencies of the organization, developing a business operating system that delivered desired results, and a relentless approach to continuous improvement.
TALLADEGA, Ala. – Fans can take their tailgate to the Pedal Pub during Talladega Superspeedway’s tripleheader motorsports weekend, April 26-28. Beginning Thursday (April 25) of race week, Pedal Pub will provide fans the opportunity to experience the track like never before. For 50 minutes, passengers […]
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